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Privacy and Security


ElectricFireplacesDirect is committed to protecting your privacy. We do not sell, trade or rent personal information with anyone. Any personal information that we collect is used only to make shopping on our site possible and to enhance your overall experience. When an order is placed, we collect basic information including your name, billing and shipping addresses, phone, email address and credit card information. We use this information to confirm your order and to respond to any questions you may have. The information that you give us and information about your order may also be combined with other personally identifiable information (such as demographic information and past purchase history) available from our records and other sources. This information will be used to make our future marketing efforts more efficient. This information may also be shared with third party service providers that assist us with market research and with other marketers whose products or services may be of interest to you. If you prefer that we do not share your name and contact information with other marketers, please email us at On occasion, we may contact you about website news and special promotions. You can choose to be removed from these emails simply by following the Unsubscribe Instructions located at the bottom of each email campaign we send.


We take every step necessary to ensure that all personal information, including credit card information is secure and protected on our website. Personal information provided on the Web Site and online credit card transactions are transmitted through a secure server using Secure Socket Layering (SSL), encryption technology. When the letters "http" in the URL change to "https," the "s" indicates you are in a secure area employing SSL; also, your browser may give you a pop-up message that you're about to enter a secure area. Our security systems exceed industry standards for the protection of credit card data. Security features include the encryption of sensitive data transmissions, multiple firewalls, access restrictions to hardware equipment storing credit card data.

We guarantee that every online transaction you make will be 100% safe. This means you pay nothing if unauthorized charges are made to your card as a result of shopping at Under the Fair Credit Billing Act, your bank cannot hold you liable for more than $50.00 of fraudulent charges. If your bank does hold you liable for any of this $50.00, we will cover the entire liability for you, up to the full $50.00. We will only cover this liability if the unauthorized use of your credit card resulted through no fault of your own from purchases made while using the secure server. In the event of unauthorized use of your credit card, you must notify your credit card provider in accordance with its reporting rules and procedures.

If you choose, you may purchase merchandise over the phone by calling Electric Fireplaces Direct toll-free 1-866-966-1122. One of our customer service associates will gladly take your order and answer any questions you may have. Please consult this webpage for changes/updates to our Privacy and Security Policies.

If you have questions about these policies, please contact us:

Phone: 1-866-966-1122
Fax: 1-315-282-1754
US Mail: ElectricFireplacesDirect
217 North Seminary Street
Florence, AL 35630